That is why it is so important

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The aforementioned study shows that the content of an educational nature is the most interesting for web users. Sharing knowledge is one of the best ways to build a strong position in the IT sector. Webinars, trainings, e-books, IT projects, instructional videos, guides, etc. will be perfect.  Educational entries should be published on the company blog. E-books or access to training can be sold in an online store connected to the website. Another tool designed for technology companies is the newsletter. Thanks to it, you can maintain constant contact with recipients.

An encourage them to use the services again. This is a great way to build customer loyalty. Social media play an important role in IT marketing. Social media are helpful in creating the image, maintaining positive ties with recipients, building customer loyalty and photo editor acquiring business customers. In order for the activity in social media to bring the expected results, the company should: publish regularly - regularity is important, not be afraid to go beyond the usual patterns - creativity strengthens a positive image, publish inspiring content that recipients will be happy.



To share - memes, interesting infographics, educational entries, vlogs, blogs, podcasts, contests, be authentic – honesty is a pillar in building the loyalty of individual and business customers. What else works in IT marketing? In the field of IT marketing, PPC campaigns, such as Google Ads or LinkedIn Ads, are perfect. Paid advertising is a great support for the marketing strategy of an IT product. Individual clients can be offered the preparation of an attractive website or assistance in IT projects. For business clients, we offer server administration services.