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The COVID- pandemic caused most of the country to be stuck at home, with social media being one of the few ways for society to engage with each other. This caused even more of an increase in logins, and social media usage is expected to continually increase long after the last vaccine is given out. Here is a look at social media engagement and why it is even more important in than it has been in the past. Influencers Social media influencers are individuals whose followings on their platforms are large enough to sway a significant amount of people one way or another on a given topic or product. ,
and if you find the folks who are masters of their niche, but not household celebrities, your marketing team can rest easy knowing that everyone who follows that influencer has mon interests. A simple example would be partnering with a professional gamer for a tech pany Lebanon Phone Number Data pushing a new gamer headset. Your pany, too, can bee an “influencer” by providing great content that encourages shares, likes, and other engagement. Wendy’s, the fast-food burger joint, has made a hilarious name for itself on Twitter as a sassy-eback queen, resulting in the chain having an impressive million followers on the medium,

which is more than McDonald’s even though they have a billion brand value vs Wendy’s million. If you can build your social media following with engaging content, you can set yourself up to reach literal millions of consumers without spending a penny. Even social media influencer marketing has a solid return on investment, but engaging content can get your business to place where your investment can be just a few minutes creating a post about a new deal or product, and instantly sharing that with millions of people for free. There are also options for sponsored advertisements on these mediums, and though there is a monetary investment, this is a great way to build that audience.
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