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People love to be involved behind the scenes.If you have unique information about a project or situation that clients might be interested in, consider putting together a behind-the-scenes video .These are usually less refined than traditional videos and incorporate a lot of raw footage with moments of preparation for the event: gags, technical rehearsals, moments of trepidation. Everything goes together if combined in the right way.
What's more, they work for both B2C and B2B.If you want to promote Special Data yourself on social media, you can also think of something improvised . For example, the blogger-marketer-influ Spora , Veronica Benini, on the occasion of her cyclical event, the 9 Muse Milano, shows the behind the scenes of the organization from the very first moments.Its audience is stimulated almost every day to learn more about the future event and in this way it manages to create a crazy teaser effect .It can be said that this technique has worked, given that every year the participation in the 9 muse grows exponentially.Spora shows the stage of the next 9 Muse Milano Even on the event page itself there is talk of preparationsIf these examples weren't enough, this example provided by the big of the bigs will surely convince you: the world of Apple.
Dirette o Live StreamingThe public is looking for a closer and more heartfelt relationship with brands. He asks for transparency and is willing to become attached to the brand that delivers it.Well, live content is able to convey this sense of intimacy . Instruments with an authenticity that cannot be matched.Not only. The ephemeral nature of this modality particularly intrigues the audience. When people are afraid of missing something, they are more likely to stop and pay attention.These videos are based on live coverage of particular moments, both everyday and otherwise, and serve to communicate with your target through a real dialogue . Users can generally interact with written comments within the video, or ask to intervene through a sort of video call.
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