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Promises or small agreements, even arriving on time for a meeting, or sending an email at the time or day you promised to do it. Another key point that as Account Executives we can keep in mind to gain empathy with our clients is when not hesitating to be clear when they want to make a decision. If as consultants we think that it is not going to suit you, the fact of respecting your choice, making it clear that as advisors we do not recommend it, can make a big difference in the way that trust is formed in the relationship. 3. Research your client's industry As I mentioned in the previous point, as an Account Executive you are not always fully involved with the
Creative, Strategy, or Operations team of the agency, which are the ones who carry Bolivia Mobile Number List out the most in-depth services that your client receives. But this does not exclude you from having to know your client's industry, so dear Account Managers readers , you have to do your research. From the first moment you are assigned an account, or from the moment you are going to have a meeting with a prospect, it is advisable to research the company, its industry, its competitors, the market, etc. The more information you have about it, the more questions you can ask your prospect/client in order to have more details about their field. And the more details you
have about your field, the better you will be able to develop a strategy that integrates with what you are looking for. of your client continuing to obtain your advice or the agency's advice also depends on how up-to-date they remain on the topic. To know how much you know about your clients and their industry, I invite you to answer the following questions: Do you often read news about your clients' industries? Do you know if your client or the industry has seen growth or decline in the last year? Who are your client's main competitors? Do you know what the latest trends are in your client's market? Example, new E-commerce models , ways in which they handle digital advertising, etc. 4. Have an upselling plan One of the main objectives that as an Account Executive you must consider is how to ensure that your current clients want
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發表於 2024-2-27 13:33:25