Your clients can come out with a stronger link

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Whether you might be asked to do the job or you're looking for someone to do the job, it's a good idea to have a few rules of thumb. This classic Friday Whiteboard is packed with evergreen advice, broken down by Russ Jones. Risk-Averse Links Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcript Hey guys, welcome to another great Whiteboard Friday. I'm the chief search scientist at . I did a lot of great research, but I will tell you that my number one hobby in was link building.

I worked at an agency for the years before joining and we did a lot of work, and I'll tell you, there was nothing C Level Contact List more exciting than getting that great link. Now, today I'm going to focus more on the agency and advisory side. But before we get started, there’s one takeaway for anyone using an agency or looking to use a consultant for link building that turns the entire presentation on its head. While I am giving advice to agencies, you should use this as a rule of thumb for whether or not you want to use an agency in the future.



What I’m going to talk about today is risk-averse link building. So the vast majority of agencies do want to provide good links to their clients, but they just don't know how. Let's admit it. Most agencies and consultants don't do link building themselves, or if they do, it may be guest posting, or it may be a known placement in a popular magazine or online website where you can get links. Like a list of how much an article costs,