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Which niches and areas of business are not suitable for contextual advertising
What is included in the services of a contextual advertising agency and why is it necessary to maintain it?
How much does it cost to set up and manage contextual advertising?
TOP-50 best companies in Russia by context
How to choose a contextual advertising agency and not waste your budget
Agency guarantees or areas of responsibility
Briefly about the main thing
Contextual advertising is the main performance marketing tool that targets a specific KPI in a short time frame.
For example, achieving a given indicator for leads, sales or company profit. It is considered one of the most "targeted" because it is aimed at a "warm" or even "hot" lead.
You can see what contextual advertising looks like, learn about its effectiveness, advantages and weaknesses here .
Now Yandex Direct is becoming more and more accessible for independent use. Which wordpress web design agency makes thrifty businessmen think: "What can I do here? Now I do everything myself."
Then comes the stage of anger for one's own self-confidence, the incomprehensibility of the process and the wasted budget. And then, even for the most frugal person, comes the stage of acceptance - to contact an advertising agency.
Because there is no longer any desire to test fortune. A professional approach is needed.
When I set up Yandex Direct myself
The demand for digital agency services is growing every day. Also, don't forget about Google ads being turned off and Instagram being blocked*. Many traffic sources have become unavailable, and no new ones have appeared.
Competition among agencies is also gaining momentum. Advertisers from prohibited sites have migrated to Yandex Direct and realized that targeted advertising on the Vkontakte social network is not so bad.
As a result, the cost of both the click and the advertising itself increased by at least 30-50% . Of course, with such input, you want to find an agency with experience that will help you maintain, or better yet, increase, the volume of traffic. This is where the difficulties begin: which agency to choose?
Setting up Yandex Direct without draining your budget
But first, a little about the sore point. The result of working with an agency depends not only on the experience in setting up advertising, but also on the budget . Gone are the days when you could get hundreds of clicks for three kopecks. Forget it.
There is nothing to do here with a budget of 5-10 thousand rubles. Especially in large regions. The exception is narrow topics. In them, if you choose the right strategy, even on a small budget, you can produce some result.
Today, the minimum budget for entry is 20-30 thousand rubles. If you are targeting Moscow, then even more.
How to roughly determine the cost of an advertising campaign? Depends on the subject. In niches with high competition with an overheated auction, the cost of a click can reach a thousand rubles .
Therefore, first of all, describe the unit economy and create several scenarios : optimistic, realistic and pessimistic.
Once you understand the approximate cost of the application, multiply it by the planned number of leads per month. Leads that you can actually accept on the landing page and process, and not leave without an answer and ultimately provide a service.
After some fun arithmetic, you will have a rough understanding of the process. Just be aware that the first time, there is a high probability that the plan/fact may not match and adjustments will be required.
But, believe me, with an agency the risk of failure is several times lower than when setting up Yandex Direct yourself.
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發表於 2024-11-9 15:16:06