Digital Marketing: How to create a plan for your company

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The objective of this text is to show the importance of the digital marketing plan and assist in preparing a step-by-step guide to creating it.

Of course, the marketing plan will vary depending on your business model. Therefore, I have prepared for you a quick guide on how to develop your digital marketing plan step by step and further increase your internet sales.

Competitor and market research
The first step in putting together your digital marketing p Iraq Email List lan is to carry out thorough research on your competitors and the market in which you are operating.

List at least 3 main competitors and make a table of the weaknesses and strengths of each of them, as well as their main online marketing actions.

Another important item is to identify your audience profile ( Persona )! Trace the main characteristics such as age range, gender, taste and of course, which are the main social networks they are on.
   
   

For example, if your business sells to another company (B2B – business to business) it may be interesting to focus on strategies for Linkedin.

Main objectives and Planning
Now that you know the profile of your audience and how your competitors are acting, it’s time to get your hands dirty.

Make a list of your main goals, keep tangible goals in mind, even if they are long term!

Once you have this list ready, you will have to plan to achieve each of the proposed objectives.

The ideal is to create a table in Excel or a similar program to organize your ideas.Rafael Carvalho
Graduated in Telecommunications Engineering, postgraduate in Business Management, Professor and Business Mentor. Founder of HeroSpark , serves customers in more than 20 countries and has impacted more than 10 million people with his digital products.

About Sebrae
Sebrae is an institution that promotes entrepreneurship and the development of micro and small businesses. It operates throughout Amapá, providing training and support to entrepreneurs and business owners, helping them to grow and prosper in constantly evolving markets.