This can therefore be during email campaigns

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Your mission at this time is to present everything you can offer him and which can meet his needs. You must therefore highlight your expertise and know-how so that in their search for information, you stand out in the eyes of the lead compared to your competitors.  a regular newsletter, posts on social networks or, once again, via blog articles and more in-depth white papers. It is important not to neglect any phase and to establish a relationship with the future customer from the start, even before the research phase and their purchasing decision.


What content to create to generate leads Depending on Chinese Malaysia Phone Number List the 3 different stages of your Buyer Journey, the type of reading and support can be different. For the need discovery phase, editorial articles, white papers and educational content are often consulted. For the second phase, potential buyers turn to more comprehensive articles, comparative white papers, expert guides, or even videos. During the 3rd and final phase, buyers finalize their research and watch customer case studies, demos, webinars.




.. It's up to you to update your content to respond to all the stages! Promote your content As you have understood, the principle of content marketing is to design relevant content in order to reach visitors and transform them into customers. To do this, you must succeed in retaining visitors and building a close relationship with them. The use of social networks, newsletters, emails and nurturing workflows are an effective way to maintain links and promote your content.