Happy talk and small talk are not desired by users
Here is a summary of his “Golden Rules” for usability: Usability means that something works well and that an average person can use something without any problems - and without getting frustrated. If you apply this to websites , they should be easy to use – self-explanatory – obvious. Steve Krug's golden rule is: People don't want to think about how to use something. DON'T MAKE ME THINK! People want one thing above all on the Internet: to save time. That's why, according to Steve Krug, they behave like sharks: They can't stand still or they'll die .The most used feature in web browsers is – well? The back button ! Before a user has to India Car Owner Phone Number List deal with a page, they prefer to click on the back button. We are creatures of habit : once we find something that works, we stick with it. We tend not to look for a better way, even if it exists. We use better methods when we stumble across them, but we rarely look for them. Example of a search form: “What are you looking for…” You want to be nice about it, but the user is simply used to seeing “Search…” in the form. You should remove as much “small talk” from the site as possible. You should never underestimate the search function - There are many people who always use the search function first on a website We form mental sitemaps.
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We always want to know exactly where we are on a page (keyword: breadcrumbs). You should make it as easy as possible for users to “come home”: The home button should always be visibly accessible. Website: www.sensible.com Jacob Nielsen Jakob Nielsen – Image copyright: DSearls http://www.flickr.com/photos/52614599@N00/224794947 Jakob Nielsen is probably the most internationally renowned usability expert . He is characterized by a very scientific approach . As part of my studies, I dealt with him a lot because he wrote about hypertext back in 1990 (the first web serve.rHis book Web Usability is probably best known .
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